FATCAT SCONES® OFFERS SWEET NEW CHOICES IN
A GROWING MARKET FOR GOURMET TASTE TREATS


FOR IMMEDIATE RELEASE


SACRAMENTO, CALIFORNIA, November 18, 2002 Britain's Royal Family may come to mind when you think about scones…or perhaps those extravagant Sunday brunches served up at high-class hotels. But a new Sacramento, California company is out to change the way Americans view scones and how they serve them.

FatCat Scones® introduces frozen ready-to-bake scones that go right from the freezer, into the oven, and on to the table… in about 30 minutes. No more time consuming recipes. No more guessing about ingredients. Best of all: no more dry, tasteless scones that make you wonder why you went through the trouble.

Anthony Van Rees, co-founder of FatCat Scones and a classically trained pastry chef developed the deliciously different gourmet product. Van Rees likes to say, "These scones are British-inspired and American Born." The gourmet scones are now available to the consumer at www.FatCatScones.com and come in 6 flavors: Peach Passion Fruit, Pumpkin Oat Spice, Wild Blueberry, Maple Walnut, Ginger Currant and Shortcake along with seasonal specialties like "Cranberry Eggnog."

The new product is being introduced to meet a growing demand for premium-product baked goods. In addition, FatCat Scones are all natural with no preservatives. Two recent surveys* show that Americans are interested in the healthful benefits of various foods and believe that healthful food can be prepared deliciously. "We are committed to creating the finest quality scones using only premium all natural ingredients, unbleached wheat flour, and no preservatives," states Erik Finnerty, co-founder of FatCat Scones.

In addition to retail sales at www.FatCatScones.com, the company is distributing the product wholesale. Its target market in the United States includes 20,000 in-store (grocery) bakeries as well as 24,000 independent retail bakeries. Finnerty and Van Rees also point to the established acceptance of scones at the thousands of Coffee and Tea Shops and tearooms nationwide. Finnerty adds, "It's also a natural choice for bed and breakfast inns, hotels, and institutional locations like college residence halls."

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FatCat's premium, all-natural frozen scones are moist, delicious and worth every bite. Easy-to-bake, from freezer to fresh in about 30 minutes, for commercial kitchen or home chef, FatCat Scones are unique anytime treats.

For more information, contact:
Erik Finnerty, Founder
FatCat Scones
p: 916.372.6464
w: FatCatScones.com

* International Dairy Deli Bakery Association and Yankelovich for "Cooking Light."